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The world is going digital, usage of online services are seen in the peak. The benefits of going online services are immense from a retailer point of view as well as a buyer point of view. However, many a time, retailers complain of declining audience rate and the decrease in sales. The reason for the decline in revenue could be several. Here are agile best practices that you can provide quality online services without interruption.
Understanding the Consumers’ Psychology
The present era of generation is much more than just going online shopping. Today consumer even does online recharge to buying mobile. Therefore understanding what a consumer needs and especially your genre of clientele details. You got to give them what they need. You can often run surveys that can state-
- Experience with your site
- If they would like to recommend to their friends
- How can we make the site better for you
- How would you rate the site on 10 and so on?
- Understanding your competitors’ mindset
There is no better way to provide online services but to know your competitors well. Whether it is their pricing or customer support or broader choice, the reasons could be several. It is essential that you know what gives the competitors an extra edge over you; or rather what makes them different from you. Tap that segment.
Give Convenience to Consumers
Consumers do online booking recharge and services because it is convenient for them. How can you give quality service to them? Well by making the page mobile-friendly. You do not expect a shopper to browse through the laptop at night to go shopping. Most of the purchasing decisions are at bedtime when one surfs the internet or decides to do a recharge, after a day’s work. Therefore, your page should be mobile friendly. Mobile friendly means, the content of your page is accessible not only on the laptops or tabs but smartphones too. It gives customers ease and convenience to shop anytime and anywhere.
The Payment Option
Most of the sales stop at the payment option where a consumer finds unnecessary details to complete the form to go ahead with the payment. Unless it is radically asking consumers to fill with more information is time-consuming and brings in the element of irritability in it. Instead, make the page as simple as it can be. Besides, give options for the payment. Be it the PayPal, net banking options, DTH Recharge wallet, Master card and visa card options, cash on delivery etc.
Give Better Pricing Options
Remember consumers are always on the look for cheaper things, if they do not get it from you they will find it somewhere else. Therefore to give quality online service, you must offer them better pricing options so that they can get discount coupons, rebates, freebies, etc. You will find consumers will be happy to shop on your ecommerce site.
Make Your Page Apt
When you have enough SEO, and your page dwells well, you know you can give uninterrupted services. To provide continuous services to the consumers, it is essential that you are seen to them. It can be in the form of social media, paid to advertise, or content marketing. Invest in testing and analytics. You will accurately know the demography you will have to target.
Keep the Webpage Design Minimal
The more straightforward you keep; the better is the understanding amongst the mass. Cluttered matter on the page, too many objects displayed on a page, will only create confusion in the minds of the shopper. Therefore go ahead with a clean design that has enough room to breathe in air. Give larger images and more explicit images (HD) quality, say if you are the mobile merchant, give larger images of the mobiles so that it becomes easy for the shopper to have a look and take a call.
Make Navigation Smooth and Easy
Moving from one page to another; for as simple as online recharge can make it complicated if the navigational pages are too complicated to proceed. Navigation means the place which directs the user to go ahead with the product catalogue. If that is found confused, consumers ought to tumble over. Instead, show in big letters the SEARCH option. Offer auto-complete suggestions. Make your page easy to adapt to symbols and abbreviation, product name, or model number; this simplifies the task of the shopper by large.
To Sum Up
You can please the consumers easily if your online service is quick enough to get their jobs done. This is possible if the site loads quickly. A shopper looks for easy navigation and a site that is secured. By attaching ‘https’, you have shown yourself that the details are encrypted. This gives you an extra edge than the others. Given the option of Parallax scrolling, automatic image sliders, transparent buttons to make provide the user experience with an enjoyable one.